WESTLAKE VILLAGE, CA — According to the International Data Corporation (IDC), online gaming will grow nearly 50 percent each year with U.S. revenue climbing from $210 million last year to $1.8 billion in 2005. Jupiter Media Metrix has reported a similar growth forecast with U.S. revenue climbing to $2.55 billion by 2006.
To keep pace with the growth of online gaming clients, ValueClick, Inc.’s (Nasdaq:VCLK – News) media division, ValueClick Media, continually designs unique media and optimization strategies to scale their player base. One optimization technology ValueClick Media offers, enables reporting on conversion data based on the highest quality visitor. ValueClick Media’s ability to label the origin website associated with visitors that become customers, allows campaigns to be optimized by the advertiser’s performance metrics.
Online casinos and sports betting sites can finely target their gaming messages to the appropriate users (based on desired demographics and behavior patterns of “online gamers”) utilizing ValueClick Media’s mass global reach spanning 30,000 unique websites — 9 out of 10 households in major global Internet markets. (April 2002 netScore Internet Traffic Measurement.)
“We have been providing customer acquisition solutions for many of the top online gaming and sports betting advertisers over the last three years and have successfully built long lasting relationships based on the superior results we deliver,” stated Michael Laur, Vice President of Western Sales for ValueClick Media.
Classic Internet Gambling Quotes
“Americans now waste $4 billion a year on this pernicious form of gambling.” – New York Attorney General Eliot Spitzer
“If American citizens or legal residents want to gamble, let them. Why do you care?” – Massachusetts Rep. Barney Frank (left)
“The feeling I had when winning that huge jackpot is indescribable. I was stunned! I couldn’t sleep for a few days. I was way too excited. This only happens once in a lifetime.” – Lasse Skov-Skov, a car dealership supervisor from Norway who won $357,089.04 at jackpotcity.com
“Virtual casinos are the hard-core crack cocaine of gambling.” – Dr. Howard Schaeffer, Harvard Center for Addictive Studies
“For addicts, net gambling is the great rock-candy mountain. It’s like an alcoholic being given a bathroom in which the taps run with iced vodka.” – The Guardian Unlimited
“Am I addicted to [Web gambling]? No. If I don’t have the recreational funds to gamble I don’t do it. Period.” – ‘Double Diamond,’ a 48-year-old financial analyst from Dallas, Texas who gambles online
“People are betting billions of dollars online and they’ve no idea who they’re giving their money to. They could be betting with the Mafia, for all they know.” – Damian Aspinall of Aspinalls.com
“I’m quite confident that all of the major software companies (like Microgaming, Boss Media, CryptoLogic, Playtech, Real Time Gaming, World Gaming, IQ-Ludorum), are playing fairly.” – Gambling consultant Michael Shackleford aka The Wizard of Odds
“Although blatant ripoffs can never be ruled out, there have been surprisingly few.” – Bill Haywood, author BeatWebCasinos.com
“There is a clean nexus, a connection, between Internet Judi Slot gambling and money laundering of terrorism activities.” – Rep. Marge Roukema (R-New Jersey)
“The idea is ridiculous. Even the FBI and CIA have said there is no evidence that Islamic terrorists have ever had any connection with online gambling.” – Professor I. Nelson Rose, a leading authority on gambling law
“Too many people who disapprove of gambling want to ban it. It’s not generally been the policy of the U.S. government to tell people how to spend their money.” – Rep. Barney Frank…